Cereal Killers

So last night I went grocery shopping for myself for the first time since before Christmas. I decided next week that I will go back on my yogurt & soup diet, so obviously I needed the right supplies.
And of course, ever the frugal the shopper, I went to Wal-Mart to fulfill my needs.
In typical Wal-Mart fashion, it was jam packed with people and one child who screamed at the top of their lungs the entire time I was there. (I honestly don't understand how it could scream for an hour without stopping.)
No hand baskets, no good sales, just lots of people who always seemed to stand exactly in front of whatever item I was trying to get.
During my expedition, I ventured down the cereal aisle. Cereal is by far one of my favorite foods and for the past 6 years I have ALWAYS bought the cereal in the bags because it is a better value.
But last night, I wanted honey nut Cheerios and the Wal-Mart knock off was pretty inexpensive so I figured why not. However, I stopped as I picked up my box of Cheerios as I noticed there was a whole section devoted to this one brand.
As a child, I remember there being just 3 types of Cheerios; plain, apple & honey nut.
But now there has to be about 20 varieties of this one cereal.
I couldn't believe it.
Every kind you could ever imagine was right there in front of me.
Cheerios
Frosted Cheerios
Cheerios with berries
Honey nut Cheerios
Yogurt Burst Cheerios
Banana nut Cheerios
and many more I can't even remember.

When the hell did Cheerios blow up into a whole new world of cereal? I missed this during my past 6 years of being poor and loyal to bagged cereal.

Things I remember being so simple as a child seem to have become complex and confusing.
Why is it necessary to take something simple and well liked and turn it into an absolute disaster?

Like Mountain Dew.
How many varieties is there of that drink now?


Cheerios. Why on earth would there ever need to be a million varieties?